Where to Watch The Super Bowl
The culmination of the 2016 NFL season will be in Houston’s NRG Stadium on Sunday when The New England Patriots look to secure their fifth Super Bowl Trophy under the leadership of Tom Brady who will be looking for his fourth MVP trophy. The game against the Atlanta Falcons is their first meeting in post season action and is expected to be a shoot out.
The match kicks off at 11:30pm UK Time and can be viewed on Sky Sports, BBC One and NFL’s Game Pass.
Sky Sports show will start at 10pm and their normal team of presenters will be joined in studio by the Miami Dolphins defensive end, Ndamukong Suh. Their show will also be available on Sky Sports Mix in HD (Channel 407). A channel available to all Sky users and not just those with a Sky Sports subscription.
The BBC’s coverage will begin at 11:20pm and will feature Mark Chapman, Osi Umenyiora and Jason Bell live from Houston.
30 second Super Bowl adverts sell for $4.5 million
NFL Game Pass will carry the Fox TV broadcast. Whilst the shows on Sky and The BBC will carry fewer advert breaks those advertising slots, especially during half time have become legendary. Big brands put their best creative content forward for these prestigious slots. The average cost of a 30-second commercial during the Super Bowl has risen from $37,500 at Super Bowl I 50 years ago, to its current eye watering heights of $4.5 million today!
This year Budweiser’s advert has produced controversy already. The 60-second advert called “Born the Hard Way,” shows Anheuser-Busch co-founder Adolphus Busch traveling by boat from Germany to the U.S. in 1850s. He goes through trials including jumping off a burning boat and catching a glimpse of Anheuser-Bush’s Clydesdales mascots, before meeting fellow immigrant Eberhard Anheuser. “When nothing stops your dream, this is the beer we drink”. The unwelcoming undercurrent in the advert comes days after new President Donald Trump put a hold on immigration from a number of countries. Budweiser says the advert was not created with political intent, but the timing gives it an unexpected extra layer of context and commentary.
Watch “Born the Hard Way,”…
Super Bowl Entertainment
The Super Bowl isn’t just about football and beer, the enormous audience of around 110 million in the US alone means the show is a great platform to push other popular culture and the half time show has taken on a life of its own.
What you are unlikely to see on the UK coverage is many of the pre-game performers which include Grammy Award-winning artist Zac Brown.
The Zac Brown Band will perform “My Old Man,” the first single from their upcoming album.
Together with their four platinum-selling albums the Zac Brown Band has sold more than eight million albums to date. They have earned a historic series of fifteen #1 hit radio singles and became only the second artist to top both the country and active rock formats.
American country music singer Luke Bryan will perform the National Anthem and stars of the hit broadway musical ‘Hamilton’ will sing “America The Beautiful”. Hamilton is due to open in the West End in November.
Can we expect a Lady Gaga ‘wardrobe malfunction’?
The last time the Super Bowl was played in Houston the half time show hit the worldwide news when a “wardrobe malfunction” during Janet Jackson’s appearance with Justin Timberlake left viewers double taking what they just witnessed. The 2003 appearance of Michael Jackson’s sister’s breast, adorned with a nipple shield made many headlines and outlasted the memories of the football match.
This year’s performance features the eccentric singer Lady Gaga in the ‘Pepsi Zero Sugar Super Bowl LI Halftime Show’. In what is an amazing logistical exercise rehearsed with military precision, the whole field is cleared of teams and re-filled with a fully functioning sound and light show. Following the performance, the field is once again returned to the players and all this within 30 minutes.
Details of the show are kept secret although plans to have her perform on the roof of the stadium have been rumoured.
When asked about it at Thursday’s press conference she said…
“I don’t want to give that away… it is a tremendously athletic show, and it’s something we really talked about when we were creating the halftime experience,”. “It’s important for us to consider high adrenaline. When you’re watching football, you’re watching guys crash into each other… it’s a pretty intense situation, and I didn’t want the halftime show to take a dip. It’s going to be a good time.”
According to Gaga, she spent nearly two months designing the show’s sets, choreography, pyrotechnic displays, and costumes.
Watch a Behind The Scenes look at Lady Gaga’s preparation for the half time show….
Read about how drones played their part in the super bowl half time show.