The National Football League (NFL) has reached an agreement with Amazon Prime as its exclusive partner to deliver a live digital stream of Thursday Night Football (TNF) to a global audience during the 2017 NFL Season.
Unfortunately for UK users, we’ll still be in for a late night as you will have to watch live and not On Demand. there will, however, be a short highlights programme available.
Amazon Prime Video will stream the ten Thursday Night Football games broadcast by NBC and CBS starting in week 4, which will also be simulcast on NFL Network, once again securing the league’s “Tri-Cast” model of broadcast (NBC/CBS), cable (NFL Network), and digital (Amazon Prime Video) distribution.
The Thursday Night Football games will be made available to the tens of millions of Amazon Prime members worldwide, on the Amazon Prime Video app for TVs, game consoles, set top boxes and connected devices, which includes Amazon Fire TV, mobile devices and online. The TNF games will also be available to Prime Video members internationally in over 200 countries and territories.
“We are continually looking for ways to deliver our games to fans wherever they watch, whether on television or on digital platforms and we are thrilled to bring Thursday Night Football to Amazon”, said Brian Rolapp, Chief Media and Business Officer for the NFL.
“As has been the case with all our streaming initiatives, we look forward to continuing to innovate with our partners as we learn the best ways to serve our fans both this season and into the future.”
“Our focus is on bringing customers the best premium video programming, when and how they want to watch it. Streaming Thursday Night Football on Prime Video is a great step for us toward that vision, and offers tremendous new value for Prime members around the world,” said Jeff Blackburn, Senior Vice President, Business Development & Entertainment, Amazon. “And we’re thrilled to extend our ongoing content relationship with the NFL – the gold standard for sports entertainment – on behalf of our Prime customers.”
This agreement bolsters an already strong partnership between the NFL and Amazon around ‘All or Nothing’, the Emmy-nominated Amazon Original Series produced by NFL Films that is entering its second season.
This arrangement adds to the many options that exist for UK users to view games. These are the BBC coverage brought to you by Mark Chapman, with NFL stars Jason Bell and two-time Super Bowl winner Osi Umenyiora.
Next up in Sky’s regular coverage of full games on their Sky Sports channels. These are brought to you presenter Kevin Cadle and amongst others the “love him, hate him” UK analyst Neil Reynolds.
The premium way to catch games is with the NFL’s Game Pass service. You can watch every play, of every game this way with either full game streams or condensed ‘Game-in-40’ broadcasts. This OTT service has had its share of recent problems, however, it still represents the service dedicated fans turn to to get their fix of NFL programming.
One of the options that should exist for Game Pass users is the Amazon Fire App. It was scheduled for delivery on 1 September however that date has slipped with no new date listed. I suspect we will see this before week 4, I can’t imagine Game Pass wanting to have the focus on their missing App to be brought up as users tune in on Amazon’s own broadcast.