BAFA Brings on Sports Structures… But what does it all mean??

Yesterday the British American Football Association announced they had engaged the services of Sports Structures Ltd, a Sports Management Consultancy that has previously worked with similarly-sized NGBs to enhance the sports’ development.

The general response from the community was… 

“Ok then… but also, what does that actually mean?”

It’s fair to say that information from the initial announcement was fairly sparse.

Thankfully, with a bit of digging around and poaching information from conversations happening within various Facebook groups,  DC can hopefully shed a little more light on what is actually a notable step forward for the sport as a whole.

Who are Sport Structures?

Sport Structures are a Sports Management Consultancy with a vision of “Successfully shaping the development of sport”. They’ve worked with more than 50 Sports National Governing Bodies on more than 500 projects.

What are they doing for BAFA?

They’ve been brought on board to independently implement a re-structure of the BAFA Board of Directors.

In line with the goals outlined in the Strategic review last year, BAFA’s aim is to move from an Operational to Strategic entity, with a board in place capable of this role.

The board has agreed a new structure that should be capable of facilitating this transition, and driving the sport forwards. Sports Structures will be responsible for outlining, advertising and appointing individuals to these roles.

The goal, as we understand it, is to appoint individuals who can bring professional experience to a number of new roles upon the Board of Directors.

In layman’s terms? The BAFA Board have brought in an independent company to find the best people to help the game take the next step forwards.

They’re fully aware that in many cases this may mean their own roles cease to exist, or they’re not chosen to fill a new one.

What is this new structure?

It’s not been announced yet, and it’s unclear whether it will be ahead of the posts themselves being opened to applicants.

From information shared, we do know two new roles being created will be a Financial Director and a Commercial Director – two roles that don’t currently exist, but many in the community would agree are much-needed!

Will these new posts be paid?

No. They will initially be volunteer roles, same as the current ones. However, the goal is to put a board in place with the management skills to oversee paid employees as a future step in the development of the game.

How long will it take?

Around three months ‘for the main bits’. We saw something somewhere about a ’20 week plan’, defined as ‘recruit – paperwork – recruit – transition’.

As such, expectations are there’ll be a new board in place by midway through 2018.

How much is it gonna cost?

There’s been no specific information shared, and it’s unlikely there will be – ultimately this is a business agreement with a private company.

It’s been described as ‘significant, but less than you might think’ by one board member, and it’s emphasised that the important thing to consider here is that it should be seen as an ‘investment’.

As noted, one of the roles seeking appointment will be a Commercial Director, with the goal of increasing investment and funding for the sport via businesses and other organisations.

In general, it does seem a positive step forwards, after the relative silence since the announcement of the strategic review last year.

While there’s currently an understandable scepticism from the community, as more information emerges it’s apparent the winds of change do appear to be a-blowing.

Got more questions? We’ll happily quiz the BAFA board on your behalf and see if there’s more info that can be squeezed out!

Let us know down below, or via social media!





Nick 'Willy Tee' Wilson-Town hails from the South West where he's spent the last decade bouncing around various teams at the university and senior level. He came to fame on the now departed unofficial forum thanks to his regularly irreverent Uniball predictions and general 'BUAFL wafflage'. Follow him on twitter @WillyTee1