Double Coverage: Under New Management

Some of you may have noticed some changes around here of late?

We’ve gone from two to three written articles per week, towards a goal of two to three pieces of content per day.

We’ve moved from updating tables on a Sunday evening and sporadic twitter score updates, to live social media coverage of every Britball game we can find info for, each and every Sunday.

We’ve built on our partnerships with the British American Football Association as well as quality live event teams such as End Run Productions and Onside Productions to bring you the most widely watched weekend of International British American Football, ever!

Our YouTube channel has produced more content in the last month, than in the five years preceding.


And this is only the beginning.


It’s been a bit of a protracted process, and it’s fair to say we’re a bit behind schedule, but earlier this month Double Coverage was purchased and is now under new management.


Double Coverage was founded by a group of friends looking to create a dialogue about British American Football, hoping to bring the Britball community out of the shadows and on to the internet.

Five years ago, founders and owners Jon Goddard and Richard Penwright, along with fellow director Thomas Piachaud, were students with lots of ideas, and lots of free time.


Cover your ears (eyes?) Uniballers, but when University ends, real life sets in. Careers, families – the commitments and responsibilities of the real world can often get in the way of even the best of intentions, and in recent years DC’s Directors have had less and less spare time for the site and community they built.


Few could now argue that, love it or hate it, Double Coverage is the UK’s leading source of information and analysis for British American Football.

Formally established in 2011, DC has persisted where others have fallen by the wayside due to the open and diverse nature of the team behind the website – spread across the entire Britball Nation, but united by a driving passion for the British game.

Over the years many individuals have taken the lead behind the scenes here at DC, keeping the content trickling out and the community alive.


Few however probably realise how close to midnight DC’s clock has been in recent years. If at any given time the individual or two who were currently shouldering the load were suddenly unable to continue, or there not be a ‘next man up’ to take the reins? DC would most likely have gone the way of its many contemporaries and competitors and disappeared into the ether.


DC may not always be everyone’s favourite Britball media outlet but we’re fairly certain most of the #BritballNation at least prefers Double Coverage to Zero Coverage?


DC’s content is free and open to all, with the team behind the scenes made up of voluntary contributors.

From our recent audience survey, we know the Britball Community wants more from its media coverage. Deserves more.


Our aim over the next year is to build towards providing you with that coverage.


But we’re going to need your support.

We’ve worked hard over the latter part of this past Adult season to not only upgrade our content, also also upgrade our relationships with stakeholders across the league. It’s only through cooperation, coordination and mutual support that the Britball Nation can hope to continue the impressive growth it’s experienced in recent years.


Double Coverage’s goal moving forwards is to work with the British American Football community to grow the game.

To no longer just share the opinions of our contributors with Britball’s niche audience, but to work alongside British American Football programmes and organisations to reach new audiences, to introduce the sport to the much wider British sporting audience, and to broach the gap between the UK’s millions of NFL fans and the domestic game that they’re probably not even aware exists.


We’ve already made some changes, and there are many more to come. We’re really excited about the future of Britball and we hope you’ll join us on this journey.




Nick 'Willy Tee' Wilson-Town hails from the South West where he's spent the last decade bouncing around various teams at the university and senior level. He came to fame on the now departed unofficial forum thanks to his regularly irreverent Uniball predictions and general 'BUAFL wafflage'. Follow him on twitter @WillyTee1