Lifting the Lid – Britballers launch mental health awareness campaign

Lifting the Lid is a Mental Health Awareness Campaign founded by Britballers Wayne Drew and Elliot Walters, initially raising awareness and seeking support within the Britball Nation, before then reaching out to Europe. 

The aim is to raise awareness and inspire conversations about mental health, especially within our own sport, by getting players wear a ‘Lifting the Lid’ decal on their helmet.

This is a particularly relevant campaign to our sport – year in year out we see members of the community struggle with mental health issues, with some having devastating effects.

Wayne has been reaching out to teams across the nation, eager to get many programmes involved before the campaign actually launches:

“We want to promote this across the Britbowl nation and get as many teams on board as possible.
We already have a range or around 30 teams interested with the hope that all teams will come out to show support for this campaign.”

The goal is to raise awareness of mental health within the community and encourage people to speak out about their concerns, facilitating a well overdue improvement in mental health in sport, as well as society as a whole.

Want to help lift the lid on mental health issues in Britball?

You can get involved either as an individual, or as a team, or a whole programme.

The decal will be the size of a 10 pence piece, and the cost of which will be £2.50.

All proceeds from the sale of these decals will be going to Mind, a mental health charity.

To further facilitate promotion, teams will receive a Free T-Shirt with their order as per the following amounts:

  • Orders of 50+ 1 Lifting the Lid T-Shirt
  • Orders of 100+ 2 Lifting the Lid T-Shirts
  • Orders of 150+ 3 Lifting the Lid T-Shirts

Additional T-shirts will be available from the Football America page where all proceeds will again go to Mind.

Teams that get involved will also receive an Electronic poster that can be shared within their team and via social media streams to signpost to their members where to go for mental health support services.

With this, teams are encouraged to guide their team members to contact local support groups via the attached contact details and work towards building connections with their local support groups.


Teams that have already gotten involved include:

Coventry Jets, Tamworth Phoenix, Bristol Aztecs and Apache, Sandwell Seelers, Sheffield Giants, Belfast Trojans, Univesity of Nottingham, Warwick Wolves, Coventry Uni Jets, Birmingham Lions Men’s and Women’s, Leicester Longhorns, Birmingham Bulls, London Blitz, Torbay Trojans.

The Well Overdue Trim

To kickstart the campaign, Wayne and Elliot have also announced the event The Well Overdue Trim‘!

Two ballers well known for their luscious locks, Wayne and Elliot have announced they will each be cutting and donating their hair!

The pair will be cutting off an inch of hair for each £100 raised, with the funds raised going to Mind, while the hair is donated to the Little Princess Trust – a charity that provides real-hair wigs free of charge to children and young adults who’ve lost their own hair due to cancer treatment and other illnesses.

You can get involved in the ‘Trim by heading to the event’s page and making a donation ahead of the big cut – this weekend!




Nick 'Willy Tee' Wilson-Town hails from the South West where he's spent the last decade bouncing around various teams at the university and senior level. He came to fame on the now departed unofficial forum thanks to his regularly irreverent Uniball predictions and general 'BUAFL wafflage'. Follow him on twitter @WillyTee1