Pete Ackerley Appointed as BAFA CEO

The British American Football Association have announced Pete Ackerley as their new Chief Executive Officer. Bringing more than 25 years of sports development experience with him into the role, hopes are that the appointment will lead to huge steps forwards for the British game.


Pete Ackerley appointed as BAFA CEO

Wednesday, September 4, 2019

BAFA are delighted to announce the appointment of Pete Ackerley as our new Chief Executive Officer (CEO), reporting directly to the BAFA board.

Pete has over 25 years of senior executive experience in sport development, including roles as Head of Development for the England and Wales Cricket Board and Head of Participation for the Football Association. Since 2017 he’s been consulting in the field of sport development but will now be exclusively focused on his new role with BAFA.

In addition to his extensive work experience, Pete is also a Trustee of Wembley National Stadium, a member of the England and Wales Cricket Board’s Participation and Growth Board, Chair of Charitable programmes for The Lord’s Taverners and an independent non-executive director for the Lancashire Cricket Foundation. These volunteer positions will continue during Pete’s tenure as BAFA CEO.

“I’m really looking forward to the challenge this new role brings, and I’m honoured to have the opportunity to lead such an exciting and dynamic sport and make a difference in the British sporting landscape,” commented Pete. “I see my role as developing the vision and strategy needed to grow participation and performance and develop people across every aspect of the sport of British American Football.”

Pete was in London to watch Sunday’s Premiership final at Britbowl XXXIII, ahead of starting in his new role this week:

“It was fantastic to see a full stand of fans watching the game, and to see the enthusiasm and passion from all the people involved in making the event happen. I know I have a strong foundation to build on, thanks to the great work of a committed and dedicated volunteer workforce.”

BAFA Chair Nichole McCulloch said:

“We’ve delighted to have someone with Pete’s experience and passion for development in this crucial role. His appointment will help us move to the next level as a National Governing Body. Importantly, having a CEO with responsibility for running BAFA day-to-day will allow the board to focus on making sure we meet the governance and reporting requirements needed to secure Sport England funding.”

Find out more
Read more about the new role of BAFA Chief Executive Officer in our announcement in May and our Q&A document.




Nick 'Willy Tee' Wilson-Town hails from the South West where he's spent the last decade bouncing around various teams at the university and senior level. He came to fame on the now departed unofficial forum thanks to his regularly irreverent Uniball predictions and general 'BUAFL wafflage'. Follow him on twitter @WillyTee1