A look at Logos returns for its final (probably) foray into the realm of Uniball Logos, and in this instalment Coach Laird spares a thought for those programmes with logos that are currently MIA:
If you’re also interested in the critiquing of logos (there’s got to be some fancy latin name for this right?), make sure you check out the other pieces up to this point:
Check out part one looking at those programmes who might want to look into getting some representation…
Or part two, where Coach Laird looks at those teams he feels simply haven’t put sufficient effort in…
In part three, we all get a history lesson a la Laird…
Before part four went zoological with a look at those programmes with animal namesakes…
To part five, where Coach Laird looked at those he simply thought needed a bit more effort putting in!
And penultimately, part six, things took a twist as Coach Laird looked at those logos he actually liked the look of!
Absent From Class. Needs a note from home
It’s not just the NFL who can suck the fun out of Football. Some of our Sports Unions like to revel in their uniform anonymity. Not only have they required the use of the soulless SU emblems but in some case the loss of much loved nicknames.
So here’s to you:
Probably the only team with a coffee bean now embedded in their logo. We miss the old taxi firm sponsored Aces.
The Outlaws was a great handle. And whilst the bland initial was livened up with an arrow Nottingham lost their flash of individuality to a shield. With some stripes. And a tower. If you squint your eyes it kind of looks like a one eyed masked bandit. Sort of.
Leeds released a fluffy PR statement all about reinventing themselves, working with their union and the university to ‘produce a strategic plan’ to ‘fully integrate into the Leeds Sport brand’. In return they get to call themselves Gryphons and killed off one of the best nicknames and logos in uniball. What they haven’t explained is why the deliberate non-traditional spelling of Griffin? Not a fan of this hieroglyphic (hierogryphoc ?) version of the symbol but at least they put a hidden G in the tail.
Brum had the future sense to adopt the lion from the university’s crest which saved everyone a lot of time and bother. Recent mastheads seem to have a sneaky little hint to their former Lions Logo, still used elsewhere in the Lions’ wider programme, looking over the corner as if to say: we’d prefer this version, but we’re stuck with the other one.
No crest, no nickname, no logo. About as soulless as you can get. We can only hope our DC inspired Hawooo theme catches on. (Hawooooo Wolves? Building on their close links with the Edinburgh senior programme?)
Because nothing says football like flowers, Leeds Beckett/Carnegie/Metropolitan had a logo change this summer to celebrate their arrival in the Premier division. To be fair Beckett/Carnegie/Met have had so many name changes it may be wiser to keep their helmets blank. They have instead gone for the lettering monogram, utilising the C for Carnegie which in fact is only the name of their sports faculty building. I can see the trend now: the Birmingham Nanotechnology Laboratories, the Newcastle Student Unions, and the Loughborough Gym Hall 2’s.
MMU have a nickname, and a non-wonky animal moniker… but still ended up with the 1970’s SU crest on their helmets, which seems to incorporate the recycling logo.
It’s a good coat of arms I’ll give you that. But otherwise it’s the symbol of literally every team in Essex
Honourable mention: LJMU Fury
After DC teased them for years about the Nick Fury related moniker, they embraced our comic design and then went full comic book. It’s not quite made the jump to the helmets yet but we wait in anticipation.
Have we missed any of your favourites? Feel free to share in our comments section below.