#Uniball | A Look at Logos, with Pete Laird – Part Six

A look at Logos returns once more, and in a bizarre twist, Coach Laird actually has some kind words to say about some of the club crests from around the league:

If you’re also interested in the critiquing of logos (there’s got to be some fancy latin name for this right?), make sure you check out the other pieces up to this point:

Check out part one looking at those programmes who might want to look into getting some representation…

Or part two, where Coach Laird looks at those teams he feels simply haven’t put sufficient effort in…

In part three, we all get a history lesson a la Laird…

Before part four went zoological with a look at those programmes with animal namesakes…

And then last week, part five looked those Coach Laird simply thought needed a bit more effort putting in!

 


 

I’m a fan of originality but logos need to have a sense of tradition. Even when they are redesigned or modernised, the best ones give the hint they’ve been around a while. Here’s a selection that I feel manage to do that:

Worcester Royals
Worcester Royals

I couldn’t point to Worcester on a map, so I can’t vouch for how royal a place it is, but this logo is simple whilst giving just the right edge of sophistication under an original designed crown.

UWE Bullets
UWE Bullets

I’m sure it won’t be too far in the near future when the Bullets get the memo from their SU to change their name. Guns. Schools. #Awks.

Until then, they have beautifully downplayed the gun lobby element to their name with a subtle use of initials and framing. Well played.

Stirling Clansmen
Stirling Clansmen

First off, well done for avoiding the obvious pitfalls of some Braveheart themed caricature. Secondly, credit for the nod to William Wallace whose monument overlooks the campus… Although some may say the image is more of an homage to former Head Coach Rob Orr on game day. Referees would agree with this.

Bangor MudDogs
Bangor MudDogs

Whilst the helmet logo has more than a hint of Butch from Tom & Jerry, and is probably too circular for a decal, the masthead comes into its own with the splash effect.

Bedfordshire Bulls
Bedfordshire Bulls

New to BUCS for 2017 (Eds: Or, at least, they were at time of writing…), the Bulls have avoided replicating any of the more traditional Bull mascots that already exist and designed an erstwhile original motif. It’s effective in a simple-complex design, but does look a bit like an angry pirate when you take away the horns.

Derby Braves
Derby Braves

Not sure how many Braves roam Derby, but for those that do, they can take pride in a gloriously simple-complex headdress which has been casually tossed onto a big letter B. The logo has had a bit of re-boot last season and a simpler variation on the headdress theme works very well on the helmets.

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NTU Renegades
NTU Renegades

The dictionary definition of a Renegade wouldn’t be your first choice for a team name in a sport that prides itself on self-sacrifice and unity (look it up), so it makes sense to go the cowboy route. Not sure if this dude has a name (Pinky the Cowboy?) but he looks a right shifty bugger. Great use of colour, and both swishing and straight lines,

KCL Regents

Initials, crowns, lions, a big R. This has got everything in one image. Possibly over fussy but worked well on a black helmet, and on both sides.

The recent update makes some subtle changes, that with the new kit update for the Regents appears to pay homage to the Tampa Bay Buccaneers throwback jerseys.

York Centurions

Another exception to the non-helmet logo rule. If York ever get round to getting these made, they’ll be the shizzle. A bit heavy on the Judge Dredd replication and as a rule you don’t want circles you need flowing cloaks so as to indicate speed and movement.

Edinburgh Predators
Edinburgh Predators

Hard enough to find an appropriate image for a Predator, it’s a fairly vague animal/sci-fi description. At best!

Someone at the university law school must have run a 5 second Google search on their previous emblem which showed up as the logo having been misappropriated from the Arena League.

Hence this summer’s rebrand, and the Preds have hit a winner. Angry animal, snarly teeth and elongated curved neck for a good helmet look.

 

Surrey Stingers
Surrey Stingers

Everyone hates wasps. Wasps are bastards. This one looks like it’s both motorised and heavily armed with an outward bullet proof cladding. It scares the bejesus out of me.

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Nick

Nick ‘Willy Tee’ Wilson-Town hails from the South West where he’s spent the last decade bouncing around various teams at the university and senior level. He came to fame on the now departed unofficial forum thanks to his regularly irreverent Uniball predictions and general ‘BUAFL wafflage’. Follow him on twitter @WillyTee1