XFL appoints President and COO

The XFL is a competitor to the NFL due to start operations in 2019.

The XFL announced yesterday that sports industry veteran Jeffrey Pollack has been named President & Chief Operating Officer and will oversee the league’s strategic planning and business operations, as well as the management of its eight teams.

“Just as Oliver Luck is perfectly suited to be Commissioner & CEO, so too is Jeffrey Pollack suited perfectly to be XFL President & COO with his extraordinary experience and diverse background across a variety of global sports properties,” said Vince McMahon, XFL Founder & Chairman. “I have no doubt that Oliver and Jeffrey will successfully reimagine the game of football and guide the XFL to long-term success.”

“It’s not often that a new professional sports league is positioned for success like the XFL,” said Pollack.

“There’s a clear vision for what we will offer our fans, players and partners, and I look forward to working closely with Vince and Oliver to bring that vision to life.”

Pollack comes to the XFL from the Los Angeles Chargers, where he was Chief Marketing & Strategy Officer and Special Advisor.

 

With a 25-year track record, Pollack began his career in sports in 1994 when, as the founding President and Publisher, he created and launched The Sports Business Daily. He then joined the National Basketball Association in 1998 as a Strategic Communications Consultant and also served as the league’s Vice President of Marketing and Corporate Communications. In 2001, he was named Managing Director of Broadcasting and New Media for NASCAR Digital Entertainment.

From 2005 to 2009, Pollack served as Commissioner of the World Series of Poker and Vice President of Sports and Entertainment Marketing for Caesars Entertainment. He has also served as Executive Chairman of the Professional Bull Riders and Executive Chairman of Federated Sports and Gaming.

Pollack has a Bachelor’s degree from the Medill School of Journalism at Northwestern University, a Master’s degree from The Graduate School of Political Management, and a Master’s degree in sports management from the University of Massachusetts at Amherst.

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