One of Britball’s oldest and most storied programmes, the Birmingham Bulls have revealed their new look logo, wrapping up a 12-month rebrand for the club that appears to be back on the rise.
Following relegation to Division Two at the end of last season, the Bulls rallied together in 2018, narrowly missing out on promotion right back into the middle tier with a semi-finals loss to eventual northern champs, Aberdeen.
In contrast to an air of defeat surrounding the team at the end of their 2017 season, the Bulls have been an outspoken and vibrant outfit in 2018, embracing their ‘United We Stand’ slogan that’s also represented in the helmet decals they introduced this year.
The Bulls shared:
“The Birmingham Bulls are proud to present their new look logo – the final piece of the re-branding of the club in the past 12 months.
Following on from the re-structure that saw the club create a new management structure along with an almost entirely new roster of dedicated players, new kit and UWS helmet decals, the new brand identity is now complete with a re-designed logo.